Support for Fashion Founders Who Want to Scale Smarter

Think, plan, and operate like a top CEO with your strategic partner by your side.

Limited availability · By application only

Why It Works

You're not hiring a coach. You’re bringing in a strategic partner who will:

  • Be on-call when things get messy or unclear

  • ✔ Help you make smart decisions, fast

  • ✔ Create structure so you can grow without chaos

  • ✔ Avoid 5-figure mistakes on sourcing, pricing, or production

  • ✔ Bring CEO-level thinking to your founder-level challenges

This isn’t just support, it’s strategy in action.
The kind that helps you stop overthinking, start executing, and make decisions like a CEO.

The Expert in Your Corner, Every Step of the Way

I'm not here to throw advice at you. I step in as a trusted second brain for your business. I help you think strategically, act decisively, and move faster with real support when it matters most.

Where I come in:

Strategic Partner
Help you align your vision with a plan you can execute and scale.

Operations Architect
Design systems that grow with you, not break under pressure.

Finance Navigator
Plan your numbers, prices, and margins like an investor would.

Production Ally
Make the right calls on sourcing, quality, and supply chain, fast.

Sounding Board
When things get hard, I’m the objective voice in the room.

Sofia Athanasiou 
Business consultant and entrepreneur with over 10 years of manufacturing and business building experience. A qualified MBA with a Masters in Finance and practical specialisations in marketing, management and production management.

How to Apply for Ongoing Support

  • Step 1: Clarity & Strategy Session

    Every founder starts here. We map your brand’s performance across 12 key pillars — and build your strategy to drive your brand forward.

  • Step 2: Tailored Proposal

    If we’re a fit, I’ll send you a tailored proposal with a support plan and pricing built around your goals.

Invest in Growth

Investment starts from £1,500/month
(Tailored based on scope, intensity, and business stage.)
Minimum 3-month commitment ensures we get real results.

Everything You Need to Grow Smarter

Support targeted to your business needs, including:

    • Targeted to your immediate and long-term needs.

    • Quick check-ins, decisions, or gut-checks on the go.

    • Clear strategy and real-time action plans to forward your business.

    • Line sheets, launch plans, and pricing structures to measure margin and achieve financial goals.

  • For files, resources, timelines, and progress tracking.

No hard sell. Just clarity on whether there's a fit.

“Any creative that has independently run a brand knows that you only get to be creative 5 per cent of the time, and the rest is managing the brand.”