How to Start a Fashion Business From Scratch
Sofia Athanasiou Sofia Athanasiou

How to Start a Fashion Business From Scratch

Want to start a fashion brand that actually makes money? This step-by-step guide shows you how to build a fashion business from scratch with a clear business plan, smart production, and proven strategies to stay profitable from day one. Includes a free launch planner.

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Building a Fashion Brand in 2025: What Truly Matters Now
Sofia Athanasiou Sofia Athanasiou

Building a Fashion Brand in 2025: What Truly Matters Now

This article explores the evolving landscape of fashion branding in 2025, outlining the strategic shifts brands must embrace to remain competitive. It focuses on the rising importance of authenticity, AI integration, sustainability, and operational agility. Rather than relying on outdated methods like mass advertising or celebrity endorsements, today's successful brands are those that align with deeper consumer values and leverage technology to personalize experiences and streamline operations. The piece emphasizes that in a rapidly transforming industry, adaptability and ethical innovation are key to long-term relevance and growth.

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5 Mistakes New Fashion Brands Make
Sofia Athanasiou Sofia Athanasiou

5 Mistakes New Fashion Brands Make

This article highlights key mistakes new fashion brands often make and offers practical tips to avoid them. From neglecting the customer to overlooking branding, planning, and operations, these pitfalls can derail a brand early on. By balancing creativity with strategy, you can set your brand up for long-term success.

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