Fractional CFO for Fashion Brands
For established fashion brands generating approximately £250k–£3M
in annual revenue, financial decisions become increasingly important.
What's your true net margin on your best-selling product—not the blended average, the real number?
How much cash is sitting in stock right now that isn't moving?
If sales doubled tomorrow, could the business actually fund it?
If you hesitated on any of those, that's the gap this closes.
Why Fashion Brands Need More Than an Accountant
For fashion brands doing in the region of £250k–£3M a year there's usually no one in the building dedicated to looking forward. There's an accountant keeping you compliant, and there's your gut. Neither one tells you which product is quietly losing money, where your cash is trapped, or whether the next production run is one you can actually afford.
Growth is not profit. Scaling revenue without knowing your real margins just makes the leak bigger.
The Real Problem
Your business is growing. Your financial visibility needs to grow with it.
you may still be asking:
Which products are actually making money?
Can the business afford the next production run?
Should the business hire, expand,
raise funding or enter a new channel?
How much can safely be invested in marketing?
How much cash is tied up in inventory?
Are margins strong enough to support growth?
Where is profitability being lost?
What happens to cash if revenue grows by 30%?
That's exactly what the Diagnose audit is built to answer.
Three Services.
One Goal:
Financial Clarity
You Can Act On.
Start here
01. Diagnose
Find where profit and cash are being lost.
A forensic financial stress test across your financials built to uncover hidden profit and opportunities most founders can't see from inside the business.
Marginal CAC analysis
Omnichannel margin analysis
SKU-level profit autopsy
Cash conversion cycle diagnosis
Cash-flow analysis
Inventory management KPIs
Cost and overhead review
Pricing and margin analysis
You get: a leak ledger—every finding, with a number attached and prioritised roadmap.
Typical opportunity: £30K–£150K+ in profit and cash-flow impact. Audit from £900–£2,500
Execute
02. Build
Turn the findings into a financial operating system.
Put the reporting, forecasting and KPIs in place to manage the business proactively — not reactively, month to month.
Management reporting
Cash-flow forecasting
Profitability dashboards
Business KPIs
Scenario modelling
Budgets and financial targets
Product and channel profitability
You get: the tools and visibility to make better decisions before problems become expensive.
The majority of clients see measurable margin improvement within 60 days.
Scale
03. Partner
Keep improving performance as the business grows.
Ongoing Fractional CFO support keeps financial performance, cash flow and commercial decisions under constant review.
Monthly financial reviews
Cash and profitability management
Strategic decision support
Growth and scenario planning
Investment and expansion analysis
You get: an experienced financial partner turning the numbers into better decisions, month after month — without the cost of hiring an expensive in-house finance executive.
£1K–£5K/ mo vs £250K+/yr for a full-time CFO.
Frequently Asked Questions
1
What does a fractional CFO for a fashion brand actually do?
Runs a forensic audit to find where cash and margin are leaking, then builds the reporting and forecasting that lets you manage the business proactively — and stays on as an ongoing partner for the decisions that follow.
How is this different from my accountant?
2
An accountant looks backward and keeps you compliant. This looks forward — diagnosing where money is being lost today and modelling the decisions that shape where it goes next.
What size fashion brand is this for?
3
Roughly £250K–£3M in annual revenue. Below that, a good accountant is often enough. Above £3M, brands typically need full-time, in-house finance leadership.
The Diagnose audit starts from £900–£2,500. Ongoing Partner support runs from £1,000–£5,000/month depending on revenue stage.
How much does a fractional CFO cost for a fashion brand?
4
Do I need to replace my bookkeeper or accountant?
5
No — this sits alongside them, not instead of them. They keep the books compliant; this brings the forward-looking layer that's currently missing.
My financial data is messy — can you still help?
6
Yes. Building a clean, real picture from what you have is part of the Diagnose stage itself.