How Coach Is Winning the Cautious Consumer
In this article, we’ll examine what Coach’s recent growth reveals about building a fashion brand that remains relevant in a cautious market. We’ll look at how demand, customer acquisition, pricing power, product focus and full-price sales can support healthier growth, and why founders need to understand the quality of their revenue — not just the size of it.
Why luxury brands use outlets, and what this means for your brand’s profitability
Luxury outlets are not a clearance tactic. They are a margin management tool. This was the key insight after visiting Bicester Village near Oxford in the UK, which inspired me to write this research.
The Business Behind the Hype
The Business Behind the Hype: What Labubu Dolls Can Teach Emerging Fashion Brands About Strategic Growth
The Fashion Pyramid: A Social and Strategic Framework for Brand Positioning
This article explores the Fashion Pyramid as a strategic framework rooted in Maslow’s hierarchy of needs. It examines how fashion brands are positioned based on the psychological and social needs they fulfil—from mass-market accessibility to the emotional power of absolute luxury. Designed for brand founders and industry professionals, it offers insight into consumer behaviour, brand storytelling, and long-term positioning.